by Mark Kawabe | Oct 7, 2019 | Online Marketing
An interview with a customer has the potential to be a great addition to your content marketing mix. I know the tech setup in the above image looks daunting to some folks, but trust me – doing interviews can be a lot easier than this from a technical...
by Mark Kawabe | Oct 6, 2019 | Online Marketing
What we say about ourselves is often suspect. What others say about us is usually given more credibility. This means testimonials from happy customers are some of the best pieces of content you can share with the world. Two challenges. 1) You can’t write them...
by Mark Kawabe | Oct 5, 2019 | Online Marketing
It almost goes without saying that some of the content you provide should be promoting yourself. Actually, everything you do promotes your business through showcasing your expertise. What I’m referring to is showcasing some special offer, sale, new product etc....
by Mark Kawabe | Oct 4, 2019 | Online Marketing
So you’ve been nominated for an award. Good for you! What a great opportunity to create some content for your online marketing program! The great thing about being nominated for an award is you don’t actually have to win to talk about it. Just being...
by Mark Kawabe | Oct 3, 2019 | Online Marketing
This post is inspired by one of my real-life customers. Let’s call him Craig. I found out Craig’s company provides an annual bursary to one of our local high school graduates. They’ve been doing so for at least 50 years. That’s wonderful! What...
by Mark Kawabe | Oct 2, 2019 | Online Marketing
For those of you who run any kind of event, you probably know this already, but here’s a reminder: Take advantage of your upcoming events to fill your content calendar. An event can provide at least three content pieces and if you’re creative, perhaps a...
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