by Mark Kawabe | Nov 25, 2023 | Uncategorized
In 2023, there’s no excuse. I attended an open house for a business referral network this week. Lots of people there, including one person who introduced himself as a marketing consultant with a goal of helping 50 businesses double their sales in 2024. Nothing...
by Mark Kawabe | Nov 29, 2022 | Uncategorized
. . . Social Media is NOT your website In my new line of work at KAATSU Canada (https://kaatsu.ca), I’ve purchased some strength testing equipment. The manufacturer sent an email with the following message: “From operating instructions to best care...
by Mark Kawabe | Sep 8, 2022 | Uncategorized
Well, this is a bit of a surprise. I didn’t know I’d still be at it 25 years on. A quarter of a century gone by. Lots of money, blood, sweat, and tears invested over those 9130 days. So, yippee. I made it this far 🙂 That being said, it’s time to...
by Mark Kawabe | Dec 8, 2021 | Uncategorized
How often you send email is an important factor in whether your subscribers will stay or drop you like a hot potato. I just unsubscribed from a company’s email list this morning. I usually don’t name names, but I will today. The company is Kailo and they...
by Mark Kawabe | Dec 1, 2021 | Uncategorized
I am a fan of the Divi theme from Elegant Themes. It’s got a lot of features built in so you don’t need to buy as many plugins to give your site the visual oomph you want. One thing it doesn’t have though is the built-in ability to randomize sliders....
by Mark Kawabe | Nov 8, 2021 | Uncategorized
I cringe every time I see a business professional use an email address that is not of their brand. Every. Time. If a business has a website with its own domain, there is no valid excuse not to use an email address from some other company. No. Valid. Excuse. When I see...
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