Direct vs. Brand Marketing

Direct vs. Brand Marketing

Welcome to 2020! I’m in business to serve my customers well. In turn, I get financially compensated for the work I do. If I served enough customers well, I made enough money to keep me and the company going. So far, so good. Thank you to all my customers who...
Are You Excited?

Are You Excited?

Sometimes it’s hard to find something to write about. At other times, writing just flows like a wild river. What makes the difference? For me, the difference can often be chalked up to being excited about a topic. There are many ways to think about the word...
Is It Spam?

Is It Spam?

Every now and then, I will get a message forwarded to asking whether the message is legitimate. Usually the message turns out to be spam. Often it’s obvious to me that it’s spam, but since it wasn’t obvious to someone else, I am happy to help. In...
Curating Snowflakes

Curating Snowflakes

It may still be news to some people that Facebook curates what is displayed on a user’s feed. I think most people have some awareness of this, but I’m still surprised when people are surprised. The implications of curation are important for businesses to...
Getting Attention

Getting Attention

Do we all need to become clickbait artists to get people’s attention? Every day I receive emails from a multitude of organizations. They all want my attention. Sometimes I pay attention only to be disappointed. Sometimes I go back to a message I ignored only to...