The Joy of Lists: Part 2

The Joy of Lists: Part 2

Yesterday we talked about the Top 10 List. We often think of a Top 10 list as positive in nature, but you can flip that around to focus on the opposite. People like to know what’s good for them, but tapping into people’s fears can be even more powerful....
The Joy of Lists: Part 1

The Joy of Lists: Part 1

It is an established fact that people love lists, and especially “Top 10” lists. Why? Probably because 10 is an important number to humans. We have 10 fingers and 10 toes, and a lot of people grew up with the 10 commandments (Mel Brooks’ version of...
Coming Up With Content

Coming Up With Content

One of the biggest challenges for people setting up an Inbound Marketing program is generating enough quality content. Keeping in mind Inbound Marketing starts with great content, we all need ways to get that process started and to keep it rolling once we’re...
Creator Tip: Be You

Creator Tip: Be You

My friend Carrie once told me the secret to R&D is to know what the acronym really stands for. I thought it was Research & Development. To my surprise, she said it’s actually Rob & Duplicate. It’s a funny story to me – well, to me at...
It’s Monday. Be Awesome!

It’s Monday. Be Awesome!

It’s Monday. For some reason, there are a lot of people who don’t like Mondays. Not sure why, but it doesn’t matter. You can use that to your advantage. If Mondays suck, your competition’s probably all bummed out. If they’re not going to...
Planning to Succeed

Planning to Succeed

It’s the weekend so in theory there’s a little bit of free time to be had. If you have five minutes of free time and you’re not sure what to do with it, how about brainstorming between 5~10 topics you can discuss in your blog, email newsletter, or...