Some People Don’t Get It

Some People Don’t Get It

In 2023, there’s no excuse. I attended an open house for a business referral network this week. Lots of people there, including one person who introduced himself as a marketing consultant with a goal of helping 50 businesses double their sales in 2024. Nothing...
Repeat After Me . . .

Repeat After Me . . .

. . . Social Media is NOT your website In my new line of work at KAATSU Canada (https://kaatsu.ca), I’ve purchased some strength testing equipment. The manufacturer sent an email with the following message: “From operating instructions to best care...
The Big 25th

The Big 25th

Well, this is a bit of a surprise. I didn’t know I’d still be at it 25 years on. A quarter of a century gone by. Lots of money, blood, sweat, and tears invested over those 9130 days. So, yippee. I made it this far 🙂 That being said, it’s time to...
Frequency: The Email Killer

Frequency: The Email Killer

How often you send email is an important factor in whether your subscribers will stay or drop you like a hot potato. I just unsubscribed from a company’s email list this morning. I usually don’t name names, but I will today. The company is Kailo and they...
Randomize Slides with Divi Slider

Randomize Slides with Divi Slider

I am a fan of the Divi theme from Elegant Themes. It’s got a lot of features built in so you don’t need to buy as many plugins to give your site the visual oomph you want. One thing it doesn’t have though is the built-in ability to randomize sliders....