The Useful Blog

Some People Don’t Get It

Some People Don’t Get It

In 2023, there's no excuse. I attended an open house for a business referral network this week. Lots of people there, including one person who introduced himself as a marketing consultant with a...

Repeat After Me . . .

Repeat After Me . . .

. . . Social Media is NOT your website In my new line of work at KAATSU Canada (https://kaatsu.ca), I've purchased some strength testing equipment. The manufacturer sent an email with the following...

The Big 25th

The Big 25th

Well, this is a bit of a surprise. I didn't know I'd still be at it 25 years on. A quarter of a century gone by. Lots of money, blood, sweat, and tears invested over those 9130 days. So, yippee. I...

Frequency: The Email Killer

Frequency: The Email Killer

How often you send email is an important factor in whether your subscribers will stay or drop you like a hot potato. I just unsubscribed from a company's email list this morning. I usually don't...

Randomize Slides with Divi Slider

Randomize Slides with Divi Slider

I am a fan of the Divi theme from Elegant Themes. It's got a lot of features built in so you don't need to buy as many plugins to give your site the visual oomph you want. One thing it doesn't have...

Sabotaging Your Brand with Email

Sabotaging Your Brand with Email

I cringe every time I see a business professional use an email address that is not of their brand. Every. Time. If a business has a website with its own domain, there is no valid excuse not to use...

What Happened to Web Traffic Solutions?

What Happened to Web Traffic Solutions?

For the record, I have absolutely no idea. Web Traffic Solutions (WTS) was a Niagara web design company that was around until 2016 as far as I can tell. Looking at the archived versions of the site...

SEO Won’t Save You

SEO Won’t Save You

"Huh? I thought you did SEO for a living? Why are you telling people not to do it?" There's on really simple reason I say this: because it's true in a lot of cases. For many businesses, SEO isn't...

Is This Legit? Spot the Phish

Is This Legit? Spot the Phish

In today's installment of Is This Legit?, we're going to look at an email from Spotify and look for the cues that show this is a phishing attempt.I hope you learned something from the video. Please...

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