Is It Spam?

Is It Spam?

Every now and then, I will get a message forwarded to asking whether the message is legitimate. Usually the message turns out to be spam. Often it’s obvious to me that it’s spam, but since it wasn’t obvious to someone else, I am happy to help. In...
Avoid Image-Only Messages

Avoid Image-Only Messages

The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid creating these types of messages. 4 Reasons to Avoid Creating Image...
Personalize Your Messages

Personalize Your Messages

Getting the best results from your email marketing campaign is your goal, right? That means you’re going to use the best tools at your disposal. We talked about using email marketing software in yesterday’s post. Today we’re going to discuss one of...