This post is inspired by one of my real-life customers. Let’s call him Craig. I found out Craig’s company provides an annual bursary to one of our local high school graduates. They’ve been doing so for at least 50 years. That’s wonderful!

What surprised me is the company had never said anything about this online. Not a mention on their website. Nothing in social media. Nothing in traditional print media.

I realize some companies just want to do good things in the background and not make a fuss. If that’s your company’s approach, then that’s good. However, if you’re looking for inspiration to create content online, then you’d be missing a great opportunity to do so in this situation.

By the way, these awards don’t have to cost much. Even $100 a year is enough. Every dollar helps a student who’s headed to post-secondary education and you position your business as one that cares.

This is good for at least two posts. One as graduation season approaches and another on the day, hopefully with a picture. Don’t talk about your business in these posts. Talk about things your business supports, like leadership, creativity, arts, or whatever area fits with your bursary. When the day comes, get a photo of the winner of your bursary and celebrate their accomplishments. It’s good to get a photo release in this case as well.

While this example is about high school graduation, the opportunities to give out awards is limited only by your imagination. Can your business create its own rewards? Internal awards are always good to celebrate your employees. Or, you can set up a reward for individuals or other organizations in the community. Whatever you choose to do, you can turn that into content for your online marketing efforts.

What do you think? Can you use this idea in your business? If you have some examples, please feel free to share them in the comments below!

Stay tuned for tomorrow’s final post on events and awards 🙂