This idea takes more planning to implement but it’s worth it. Case studies are a more in-depth look at a particular subject (i.e. the case). In a business context, this could be an examination of how a particular problem was analyzed, a solution developed and implemented, and how the implementation worked.
While it’s not easy to plan and prepare, a case study for business is perhaps one of the most powerful content pieces you can use to showcase your business procedures and performance. A lot of work needs to go into preparing one, perhaps including setting up video and audio interviews, graphic design and a lot of writing. Still, the efforts can be worth it when it comes to helping you establish credibility in your field.
If you’re interested in doing a case study in your business, I suggest having a look at what other companies are doing when they provide online case studies. You’ll find quite a variety of examples ranging from a few paragraphs to full-blown research studies. See what might work for your market and plan accordingly.
Thank you for reading today’s post on content creation ideas! Please let us know what you thought by sharing your comments below. Tomorrow’s post will be the last in our content creation series so I hope you’ll tune in!