The Passion of the Founder

The Passion of the Founder

I’ve been listening to an audiobook of Terry O’Reilly’s masterpiece This I Know. If you haven’t heard of Terry O’Reilly, he’s the host of CBC Radio’s Under the Influence show on advertising. He’s a veteran ad man and his...
The Blog That Died in 2014

The Blog That Died in 2014

Remember Back to 2014? Ebola became a global health crisis Malaysian Airlines flight MH370 disappeared The crisis in the Crimea region of Ukraine began ISIS started its takeover of Syria and Iraq Robin Williams died December 5, 2014 also marked the last time a service...
Why Bother Blogging?

Why Bother Blogging?

Blogging takes time, discipline, and commitment. It’s supposed to be amazing for business, but is all the effort worth it? Let’s look at some of the arguments for blogging and see if it makes sense for you. Enhance Your Search Engine Optimization...
Ways to Fail at Blogging

Ways to Fail at Blogging

Not everything you try for your online marketing is going to work. That’s a reality. Gurus and experts will tell you what to do and you’re still going to fail. Have I cheered you up yet? Probably not. Perhaps you can smile at my honesty 🙂 Yes, you’re...
Darn Domain Solicitations

Darn Domain Solicitations

I really have to hand it to these folks. They’re persistent. They’ve changed their name but not their game, and I’ll bet it’s still working for them. What’s still working? This solicitation to transfer one’s domain registration to a...
Marketing Means Testing

Marketing Means Testing

When I’m not at my keyboard, I’m in the dojo. I train in Kendo, the art of Japanese fencing. It’s often a humbling experience. Every time you spar you have an opportunity to test your ability to score points. Sometimes you’re successful and...