Remember Back to 2014?
- Ebola became a global health crisis
- Malaysian Airlines flight MH370 disappeared
- The crisis in the Crimea region of Ukraine began
- ISIS started its takeover of Syria and Iraq
- Robin Williams died
December 5, 2014 also marked the last time a service company in Toronto updated their blog.
I’m not saying that you have to blog every day. I’m trying that out now, and it’s a challenge. Heck, I know it’s a challenge for some folks to blog once a week, or even once a month. That’s fine. I get it. Small businesses have more pressing priorities but even then, you can outsource. (Call us!)
Neglecting your blog for 5 years sends a negative signal to your prospective customers. Your website is your business’ online face. A long-neglected blog isn’t just a zit. It’s a boil the size of a golf ball right on your left cheek. It’s something you should take care of and the fact you haven’t will give people cause for concern. In fact, they might be concerned enough that they simply leave your site and dismiss the idea of doing business with your company.
By the way, that company’s site has a top 10 ranking for a fairly competitive search term in Toronto. There’s little point of having a great ranking if you’re shooting yourself in the foot. Top rankings don’t always lead to strong conversion rates. Having an outdated blog is one way to sink your conversion rates fast.
If you’re going to blog, do it right. Set a schedule and stick to it. Committing to your blog means committing to your business and to your customers. Blogging is a positive signal to search engines and human visitors when you do it right.
Need some help keeping your blog going strong? Contact us and let’s talk about how we can help you grow your blog and your business.
P.S. If you look to the right, you’ll notice some big gaps in my blogging history. Ironic, isn’t it? There are posts from those years that haven’t been moved over from our old site yet. Not a priority, but perhaps after today, it will be 🙂