Blogging takes time, discipline, and commitment. It’s supposed to be amazing for business, but is all the effort worth it? Let’s look at some of the arguments for blogging and see if it makes sense for you.

Enhance Your Search Engine Optimization

It’s an accepted fact that search engines love fresh, relevant content. Blogging is one of the easiest ways to add fresh content to your site. As people discover and start linking to your content you’ll start to benefit from an increased number of inbound links to your site. This is a definite SEO benefit you wouldn’t have had without blogging.

Increase Trust Levels

If you’re helping solve people’s problems in your blog, you’re creating value. When you create value for free, people trust you more. When you are more trustworthy, your chances of getting new business increase. Blogging is a great way to generate more leads, and it all comes from increasing trust.

Establish Your Business as a Leader

Blogging regularly about useful topics demonstrates your expertise. In theory, anyone can build a nice looking website. Having a robust blog with lots of useful information is a generous act that visitors will appreciate. You will be thought of and recognized as a leader through your generosity with informative content.

Generate More Leads

Blogging gives you more opportunities to have your content read and commented on by site visitors. This in turn gives you chances to convert visitors to leads by asking them to subscribe to your blog posts and/or your email lists. Every single article gives you another opportunity to create a new lead and a chance of developing a new customer.

Blogging is a core activity for sites that use an inbound marketing approach. If you’re serious about marketing online you should be focusing on getting good at blogging. Committing to blogging will help you stay relevant and competitive in your business niche. With practice and research you’ll find out what formats and topics are most appreciated by your customers. Over time, your blog will develop into a powerful tool that gets you more visits, more subscribers, and more business. Blogging is a significant long-term competitive advantage.

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