by Mark Kawabe | Oct 24, 2019 | Online Marketing, Search Engine Optimization
When I sit down with people and ask them to identify the title of a webpage they usually point to the biggest text on the screen. If they were looking at this page, they’d point to the name of the article just below the logo: “On Page SEO Basics:...
by Mark Kawabe | Oct 23, 2019 | Online Marketing, Search Engine Optimization
Search Engine Optimization (SEO) has usually been declared “dead” every year. Why then did spending on SEO go from $65 BILLION in 2016 to $72 BILLION in 2018? If an online marketing technique is truly “dead”, nobody would be investing in it....
by Mark Kawabe | Oct 22, 2019 | Online Marketing
Yesterday Canadians went to the polls, cast their ballots, then waited to see how we would be governed. As with most things political, there was a lot of negativity. It’s normal, but it doesn’t have to be like that. Imagine the same thing happening in your...
by Mark Kawabe | Oct 21, 2019 | Email Marketing, Online Marketing
Close to 70% of emails are opened on mobile devices. Are your email messages mobile-friendly? It’s now a must-have. Here are a few tips on how to make your messages more mobile-friendly. 7 Simple Tips to Make Your Email More Mobile Friendly Keep Subject Lines...
by Mark Kawabe | Oct 20, 2019 | Email Marketing, Online Marketing
The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid creating these types of messages. 4 Reasons to Avoid Creating Image...
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