by Mark Kawabe | Oct 29, 2019 | Online Marketing, Search Engine Optimization
Short and sweet? Long and verbose? What works best for SEO? The “official” word from Google is that the number of words on your page is not a ranking factor. Google is trying to provide their users with quality content. You can write ten thousand words and...
by Mark Kawabe | Oct 28, 2019 | Online Marketing, Search Engine Optimization
This is a heretical viewpoint to some, but I’ll share it anyway. SEO may not be the most important marketing investment your business can make. There are situations where SEO isn’t appropriate. I want to throw this thought into the middle of our Basic SEO...
by Mark Kawabe | Oct 27, 2019 | Online Marketing, Search Engine Optimization
ALT text is text you can add to your HTML code to describe an image textually. You may hear them referred to as “alt Tags” (technically incorrect as they’re not tags), “alt descriptions”, or “alt attributes”. Three Great...
by Mark Kawabe | Oct 26, 2019 | Online Marketing, Search Engine Optimization
What Are Headings? Why Use Them A heading is the larger-sized text on a webpage. For example, on this page the main header is “On Page SEO Basics: Header Tags”. There can be many headings on a page. We’ll talk about the whats and whys of headers in...
by Mark Kawabe | Oct 25, 2019 | Online Marketing, Search Engine Optimization
Today we’re talking about another somewhat misunderstood meta tag: the description. It’s been a full decade since Matt Cutts, formerly of Google, announced that the meta description and meta keyword tags were no longer factors included in Google’s...
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