Avoid Image-Only Messages

Avoid Image-Only Messages

The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid creating these types of messages. 4 Reasons to Avoid Creating Image...
Personalize Your Messages

Personalize Your Messages

Getting the best results from your email marketing campaign is your goal, right? That means you’re going to use the best tools at your disposal. We talked about using email marketing software in yesterday’s post. Today we’re going to discuss one of...
Email Marketing Software

Email Marketing Software

So you’re going to market using email. Awesome! Would you like to be efficient, effective, and professional? Of course you do. That means you’re going to want to use email marketing software services to help you out. There are dozens of email marketing...
Be Relevant to Succeed

Be Relevant to Succeed

I know I talked about this in an earlier post about content marketing, but relevance is key to all marketing campaigns, no matter what the format or media. How do you know what is going to be relevant? That’s a great question with a complicated answer. What your...