We’ve established that you’re the expert in your business. You know more than your audience, but then again, perhaps your audience thinks they know everything. If you want to share information but want to get more engagement, ask a question, like “Did You Know . . .?”
Questions that we don’t know the answers to prime us to learn more. Assuming you have interesting content to share, all you need to do is ask the right question and then provide the answers. And, if you’re really short on time, you can go back to another format you’ve used before, say, a list, and then re-format the content to fit this new format.
Here are some examples:
- Did you know peppermint essential oil can reduce asthma symptoms?
- Are you aware of these legal tax reduction strategies?
- Do you know the top 10 ways decluttering improves your health?
- Have you used this effective SEO strategy? (Hint: most haven’t!)
Admittedly, the last example sounds like clickbait. I hate to say, but those types of headlines tend to work but most of the time the content it leads you to disappoints. If you’re going to write that way, I suggest you provide good value so people will be more likely to click on a clickbaity headline from you in future.
So there you go. Ask a question, then provide the answers. You can re-use content you’ve used before if you’re creative.
What do you think? Would this strategy work for you? Let me know in the comments below. Stay tuned for tomorrow’s installment on content creation ideas!