by Mark Kawabe | Dec 12, 2019 | Email Marketing, Online Marketing
Every now and then, I will get a message forwarded to asking whether the message is legitimate. Usually the message turns out to be spam. Often it’s obvious to me that it’s spam, but since it wasn’t obvious to someone else, I am happy to help. In...
by Mark Kawabe | Dec 11, 2019 | Online Marketing, Social Media
It may still be news to some people that Facebook curates what is displayed on a user’s feed. I think most people have some awareness of this, but I’m still surprised when people are surprised. The implications of curation are important for businesses to...
by Mark Kawabe | Dec 9, 2019 | Online Marketing
Do we all need to become clickbait artists to get people’s attention? Every day I receive emails from a multitude of organizations. They all want my attention. Sometimes I pay attention only to be disappointed. Sometimes I go back to a message I ignored only to...
by Mark Kawabe | Dec 8, 2019 | Online Marketing
I’m reading Simon Sinek’s book ‘The Infinite Game’. The focus of the book is that one needs to be able to distinguish between finite and infinite games. Having a proper mindset for each will be necessary for success. What makes a game finite?...
by Mark Kawabe | Dec 5, 2019 | Blogging, Online Marketing
. . . and I’ve spent the last 20 minutes trying to remember it. It was a good idea too, if I recall. The kind of idea that would have been easy to write about. A pretty good topic for a blog post that I think people would have found interesting. Yet here I am,...
by Mark Kawabe | Dec 4, 2019 | Online Marketing, Uncategorized
Most Ontario businesses that are part of a BIA (Business Improvement Area) are eligible for up to $2500 in grant money through the Digital Main Street Grant program. This program is offered through the Ontario Business Improvement Area Association (OBIAA). Eligible...
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