I’m reading Simon Sinek’s book ‘The Infinite Game’. The focus of the book is that one needs to be able to distinguish between finite and infinite games. Having a proper mindset for each will be necessary for success.
What makes a game finite? Think wining and losing, rules, referees, time limits. Hockey, football, basketball, and any other kind of organized sport are all finite games. Chess too, because even though a game can take days or even weeks, there will be a winner and a loser most of the time.
Business is not a finite game. There is no “winning” per se. What constitutes winning is the ability to keep the business going. To be successful in business one needs to have an infinite mindset, allowing you to focus on building something that will outlast you.
I think this is especially true when considering marketing. It’s never “done”. As long as a business is ongoing, it is marketing itself and sending signals to the market. You might think you’re not marketing because you’re not paying for advertising but that in itself is a signal. Even saying nothing says something.
That’s the reality of the marketplace. You’re always signalling something just by being in business. I think it’s helpful to remember this when you’re contemplating starting or stopping a marketing campaign. You have the responsibility to shape how people perceive your business.
This is one of the reasons I’m working on blogging daily. I want people to know my perspectives on business. I want to share information to educate people about online marketing that they may not have thought about. My intent is to be of service and to let people know who they’re dealing with.
Thanks for reading today and for being part of my journey. I hope you’re enjoying your own infinite game. I look forward to seeing you again as we traverse the infinite 🙂