by Mark Kawabe | Apr 23, 2018 | Online Marketing
Technology’s supposed to make our lives easier. I think by now, most people will have noticed that while tech is good, it’s not flawless. A case in point: the junk mail folder. As spam detection technology has improved over the years, most people have seen...
by Mark Kawabe | Jan 30, 2018 | Online Marketing
Small business owners often downplay the risks of their websites being hacked. Yet, thousands of sites are hacked every day. Here are a few thoughts about what hackers might find valuable beyond your website itself. SERVER RESOURCES There’s a lot going on behind...
by Mark Kawabe | Jan 15, 2018 | Online Marketing
For all you folks out there creating content, this post is for you. Today I’m talking about how to get more attention by using a technique called Content Atomization. I can’t take credit for coining this term as it’s been used widely by other online...
by Mark Kawabe | Jan 12, 2018 | Online Marketing
Yes, I know, we’re almost half way through the month, but I’d still like to wish you a happy, healthy, safe and prosperous 2018! In my social media streams, I’ve been posting tips to help make it easier for you to create, distribute and distribute...
by Mark Kawabe | Oct 18, 2017 | Online Marketing
Coming up with ideas for new, relevant content that will appeal to your customers is one of the ongoing challenges of content marketing. My business coach Dennis O’Neill shared an idea with me that I thought worth passing along. It distills the essence of what...
by Mark Kawabe | Oct 5, 2017 | Online Marketing
Remember MySpace? Yeah, it’s sort of lost the social media spotlight to Facebook, but it’s not dead. 28 million users still use it. That’s more than Pinterest (at 25 million users). Is it dead? Not quite. It’s just not “cool” any...
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