SEO is Never Complete

SEO is Never Complete

Search engine optimization (SEO) is by necessity a never-ending process. The actions you take today may get you top rankings in the SERPs (search engine results pages), but what happens when things change? Will the approach you’ve taken still be appropriate?...
For the Love of Pete – Update!

For the Love of Pete – Update!

WordPress websites are now the norm. As with most content management systems (CMS), there are lots of moving parts, and these are constantly being updated. Failure to update a WordPress website can lead to your site being hacked, which is a generally unpleasant...
The Right Tools For the Job

The Right Tools For the Job

In the online marketing world, there are dozens of tools that you can use to “make your job easier”. The problem is, sometimes you don’t know what the tools are best used for. You can waste a lot of time using a tool that’s not right for the...
Stop Wasting Money on SEO

Stop Wasting Money on SEO

Search Engine Optimization works. No doubt about it. Getting top rankings can bring more people to your website. So what? I mean, yes, it’s great that you have more traffic. What I’m getting at though is that you’ve probably put the cart before the...
Relax: It’s a Solicitation

Relax: It’s a Solicitation

If you’re a business owner, you’ve probably received one of these before. I wrote about this last year, but I thought it was worth talking about again. If you don’t read the contents carefully, you might think you’re going to lose your domain....