by Mark Kawabe | Oct 27, 2019 | Online Marketing, Search Engine Optimization
ALT text is text you can add to your HTML code to describe an image textually. You may hear them referred to as “alt Tags” (technically incorrect as they’re not tags), “alt descriptions”, or “alt attributes”. Three Great...
by Mark Kawabe | Oct 26, 2019 | Online Marketing, Search Engine Optimization
What Are Headings? Why Use Them A heading is the larger-sized text on a webpage. For example, on this page the main header is “On Page SEO Basics: Header Tags”. There can be many headings on a page. We’ll talk about the whats and whys of headers in...
by Mark Kawabe | Oct 25, 2019 | Online Marketing, Search Engine Optimization
Today we’re talking about another somewhat misunderstood meta tag: the description. It’s been a full decade since Matt Cutts, formerly of Google, announced that the meta description and meta keyword tags were no longer factors included in Google’s...
by Mark Kawabe | Oct 24, 2019 | Online Marketing, Search Engine Optimization
When I sit down with people and ask them to identify the title of a webpage they usually point to the biggest text on the screen. If they were looking at this page, they’d point to the name of the article just below the logo: “On Page SEO Basics:...
by Mark Kawabe | Oct 23, 2019 | Online Marketing, Search Engine Optimization
Search Engine Optimization (SEO) has usually been declared “dead” every year. Why then did spending on SEO go from $65 BILLION in 2016 to $72 BILLION in 2018? If an online marketing technique is truly “dead”, nobody would be investing in it....
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