My friend Carrie once told me the secret to R&D is to know what the acronym really stands for. I thought it was Research & Development. To my surprise, she said it’s actually Rob & Duplicate.
It’s a funny story to me – well, to me at least – and I think it’s a pretty practical suggestion. In today’s online marketing world we’re ALL content creators, and that’s a challenge. It’s hard to be completely unique all the time.
Fortunately, there are several reasons you don’t have to be.
- Your audience isn’t well read. The topic you choose to discuss may be something hundreds of other content creators have covered, but your audience probably hasn’t seen any of those articles.
- Your perspective is unique. Even if your audience knows about the topic, you can still have a unique and interesting take on things. Be you. That’s what your audience expects, so deliver.
- There are formats people like that you can re-use over and over. List posts. “How to” articles. Case studies. FAQs. Interviews. Reviews and comparisons. When you know the format, you can simply pick a topic and go.
Never worry about being stuck staring at a blank screen again waiting for inspiration to strike. R&D along with knowing what kind of formats “click” with people can make your content creation tasks much easier. Watch our blog in the coming weeks as we delve into some of these topics more closely 🙂