by Mark Kawabe | Sep 20, 2019 | Online Marketing
Yesterday we talked about the Top 10 List. We often think of a Top 10 list as positive in nature, but you can flip that around to focus on the opposite. People like to know what’s good for them, but tapping into people’s fears can be even more powerful....
by Mark Kawabe | Sep 19, 2019 | Online Marketing
It is an established fact that people love lists, and especially “Top 10” lists. Why? Probably because 10 is an important number to humans. We have 10 fingers and 10 toes, and a lot of people grew up with the 10 commandments (Mel Brooks’ version of...
by Mark Kawabe | Sep 18, 2019 | Online Marketing
One of the biggest challenges for people setting up an Inbound Marketing program is generating enough quality content. Keeping in mind Inbound Marketing starts with great content, we all need ways to get that process started and to keep it rolling once we’re...
by Mark Kawabe | Sep 17, 2019 | Online Marketing
My friend Carrie once told me the secret to R&D is to know what the acronym really stands for. I thought it was Research & Development. To my surprise, she said it’s actually Rob & Duplicate. It’s a funny story to me – well, to me at...
by Mark Kawabe | Sep 16, 2019 | Online Marketing
It’s Monday. For some reason, there are a lot of people who don’t like Mondays. Not sure why, but it doesn’t matter. You can use that to your advantage. If Mondays suck, your competition’s probably all bummed out. If they’re not going to...
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