New TLDs Suck for Email

New TLDs Suck for Email

Business owners are always looking for ways to get an advantage online. With “all the good names” in the .com and .ca domains taken, it can be tempting to get a spiffy, short domain name using one of the new top-level domains. In case you’re...
Real World Stuff

Real World Stuff

I first heard this mentioned by search engine optimization expert Jerry West. He said if you’re a business, you need to add “real world sh**” to your website. Things like your street address, names & business profiles of business owners, and...
Some People Don’t Get It

Some People Don’t Get It

In 2023, there’s no excuse. I attended an open house for a business referral network this week. Lots of people there, including one person who introduced himself as a marketing consultant with a goal of helping 50 businesses double their sales in 2024. Nothing...
Repeat After Me . . .

Repeat After Me . . .

. . . Social Media is NOT your website In my new line of work at KAATSU Canada (https://kaatsu.ca), I’ve purchased some strength testing equipment. The manufacturer sent an email with the following message: “From operating instructions to best care...
The Big 25th

The Big 25th

Well, this is a bit of a surprise. I didn’t know I’d still be at it 25 years on. A quarter of a century gone by. Lots of money, blood, sweat, and tears invested over those 9130 days. So, yippee. I made it this far 🙂 That being said, it’s time to...
Frequency: The Email Killer

Frequency: The Email Killer

How often you send email is an important factor in whether your subscribers will stay or drop you like a hot potato. I just unsubscribed from a company’s email list this morning. I usually don’t name names, but I will today. The company is Kailo and they...