by Mark Kawabe | Nov 1, 2019 | Online Marketing, Search Engine Optimization
As with anything tech-related, there are plenty of software options available for your search engine optimization efforts. There are also plenty of articles on other websites talking about each individual piece of software. Instead of duplicating those articles, my...
by Mark Kawabe | Oct 31, 2019 | Online Marketing, Search Engine Optimization
Just like a zombie rising from the dead, there are search engine optimization myths that should have died a long time ago. SEO professionals do their best to slay these myths but somehow they keep coming back. If you get told that some of these myths are true by a...
by Mark Kawabe | Oct 30, 2019 | Online Marketing, Search Engine Optimization
Let’s go over some of the SEO best practices for the URL. Perhaps we should start by answering the question: What is a URL? URL is short for Uniform Resource Locator. Every webpage, document, video, or other type of resource found online has a URL. Most people...
by Mark Kawabe | Oct 29, 2019 | Online Marketing, Search Engine Optimization
Short and sweet? Long and verbose? What works best for SEO? The “official” word from Google is that the number of words on your page is not a ranking factor. Google is trying to provide their users with quality content. You can write ten thousand words and...
by Mark Kawabe | Oct 28, 2019 | Online Marketing, Search Engine Optimization
This is a heretical viewpoint to some, but I’ll share it anyway. SEO may not be the most important marketing investment your business can make. There are situations where SEO isn’t appropriate. I want to throw this thought into the middle of our Basic SEO...
by Mark Kawabe | Oct 27, 2019 | Online Marketing, Search Engine Optimization
ALT text is text you can add to your HTML code to describe an image textually. You may hear them referred to as “alt Tags” (technically incorrect as they’re not tags), “alt descriptions”, or “alt attributes”. Three Great...
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