When Was Your Last Website Update?

When Was Your Last Website Update?

by | Oct 4, 2017 | Online Marketing

For small business owners, updating your website’s probably not your first priority. I get it. I’m the same way. However, I’m here to remind you that updates are your friend for a number of reasons. SEO Let’s face it. Google’s the main...
Ripples

Ripples

by | Oct 3, 2017 | Online Marketing

Your actions online matter. Every post, tweet, share, every opinion you express leaves a lasting impression about you and your business. As a business owner, your goal is to ensure the consequences of your actions are positive, or at least aren’t going to harm...
Calling Bullshit on Bullshit

Calling Bullshit on Bullshit

by | Oct 2, 2017 | Online Marketing

You don’t see large brands sabotaging their online marketing efforts. Messages are carefully vetted in order to preserve the brand image. Small business owners aren’t nearly as careful about this, but it might be in their best interests do pay more...

Businesses are NOT my Facebook Friends

by | Nov 15, 2010 | Online Marketing

I received yet another request from a business on Facebook to be a friend. Here are six reasons why I don’t recommend businesses use personal profiles on Facebook to market themselves. It’s against the Facebook terms of service and if someone complains or...
If You Fail to Plan, You Fail

If You Fail to Plan, You Fail

by | Sep 21, 2010 | Online Marketing

If you’re like most people, the excitement of setting up a website will cause you to enthusiastically plunge right into the project. This approach is why many businesses have failed to do well on the Internet. Their sites were created and put online without much...