The Useful Blog
Be Relevant to Succeed
I know I talked about this in an earlier post about content marketing, but relevance is key to all marketing campaigns, no matter what the format or media. How do you know what is going to be...
Email Marketing Isn’t Dead
If you're not using email marketing to promote your business, you're missing out. Sure, you might be doing wonderful things on your social media channels, but for outright Return On Investment...
Email From Your Domain
I don't want to write about today's topic because I feel like a parent reminding their child how to behave well in public. This topic is one I think should be obvious to most people, like not...
Changing Your Email Address
This article is not for everyone. If you use Gmail or Hotmail/Outlook or Yahoo or any other web-based email service you will probably never need this article. This article is for those folks who...
Thankful For Everything
I hope that you are able to enjoy the bonds of family and/or the joys of fellowship this Thanksgiving. Despite the challenges in our lives, we have much to be grateful for. I know I'm a very lucky...
Content Creation: Serial Posts
Today marks the second-last installment of our content creation series. I hope you've enjoyed it so far. You'll note the series of images above of ice cream sandwiches from whole to mostly eaten....
Content Creation: Case Studies
This idea takes more planning to implement but it's worth it. Case studies are a more in-depth look at a particular subject (i.e. the case). In a business context, this could be an examination of...
Content Creation: Myths
Every industry has them. Myths about a company, product, or service that just won't die. These are great topics of discussion. When you're looking for content creation ideas, be inspired by the...
Content Creation: Virtual Tours
There are plenty of businesses that lend themselves to a virtual tour. What a great way to showcase your business to prospective customers. Whether you run a large or small business, a video virtual...

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