The Useful Blog

What we say about ourselves is often suspect. What others say about us is usually given more credibility. This means testimonials from happy customers are some of the best pieces of content you can...

It almost goes without saying that some of the content you provide should be promoting yourself. Actually, everything you do promotes your business through showcasing your expertise. What I'm...

So you've been nominated for an award. Good for you! What a great opportunity to create some content for your online marketing program! The great thing about being nominated for an award is you...

This post is inspired by one of my real-life customers. Let's call him Craig. I found out Craig's company provides an annual bursary to one of our local high school graduates. They've been doing so...

For those of you who run any kind of event, you probably know this already, but here's a reminder: Take advantage of your upcoming events to fill your content calendar. An event can provide at least...

For more content creation inspiration, you don't have to look any further than your own personal day planner. What are you doing? Where are you headed? Where will you be? Who will you meet? If...

Welcome back to our content creation tips series! Today I'm going to remind you about an easy trick you can use to fill in your content calendar - and that's by looking at your calendar 🙂 Special...

We're all short on time, so sometimes it's handy to put together something quickly. Today's content creation idea helps you use other people's information as a quick post idea. Leverage information...

We've established that you're the expert in your business. You know more than your audience, but then again, perhaps your audience thinks they know everything. If you want to share information but...