The Useful Blog
On Page SEO Basics: Titles
When I sit down with people and ask them to identify the title of a webpage they usually point to the biggest text on the screen. If they were looking at this page, they'd point to the name of the...
SEO in 2019: Still Vital
Search Engine Optimization (SEO) has usually been declared "dead" every year. Why then did spending on SEO go from $65 BILLION in 2016 to $72 BILLION in 2018? If an online marketing technique is...
A Chance to Start Again
Yesterday Canadians went to the polls, cast their ballots, then waited to see how we would be governed. As with most things political, there was a lot of negativity. It's normal, but it doesn't have...
Creating Mobile Friendly Emails
Close to 70% of emails are opened on mobile devices. Are your email messages mobile-friendly? It's now a must-have. Here are a few tips on how to make your messages more mobile-friendly. 7 Simple...
Avoid Image-Only Messages
The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid...
Personalize Your Messages
Getting the best results from your email marketing campaign is your goal, right? That means you're going to use the best tools at your disposal. We talked about using email marketing software in...
Email Marketing Software
So you're going to market using email. Awesome! Would you like to be efficient, effective, and professional? Of course you do. That means you're going to want to use email marketing software...
Be Relevant to Succeed
I know I talked about this in an earlier post about content marketing, but relevance is key to all marketing campaigns, no matter what the format or media. How do you know what is going to be...
Email Marketing Isn’t Dead
If you're not using email marketing to promote your business, you're missing out. Sure, you might be doing wonderful things on your social media channels, but for outright Return On Investment...
After 27 years in business, The Web For Business.com is only taking on select new clients.