Do you have something in your business you can do a bit of show and tell with? A video demo could be just the thing for your next piece of content! It's not that hard with today's technology to do a video demonstration of products or services you offer. You can use a...

An interview with a customer has the potential to be a great addition to your content marketing mix. I know the tech setup in the above image looks daunting to some folks, but trust me - doing interviews can be a lot easier than this from a technical perspective. At a...

What we say about ourselves is often suspect. What others say about us is usually given more credibility. This means testimonials from happy customers are some of the best pieces of content you can share with the world. Two challenges. 1) You can't write them...