The Useful Blog
On Page SEO Basics: Header Tags
What Are Headings? Why Use Them A heading is the larger-sized text on a webpage. For example, on this page the main header is "On Page SEO Basics: Header Tags". There can be many headings on a page....
On Page SEO Basics: Descriptions
Today we're talking about another somewhat misunderstood meta tag: the description. It's been a full decade since Matt Cutts, formerly of Google, announced that the meta description and meta keyword...
On Page SEO Basics: Titles
When I sit down with people and ask them to identify the title of a webpage they usually point to the biggest text on the screen. If they were looking at this page, they'd point to the name of the...
SEO in 2019: Still Vital
Search Engine Optimization (SEO) has usually been declared "dead" every year. Why then did spending on SEO go from $65 BILLION in 2016 to $72 BILLION in 2018? If an online marketing technique is...
A Chance to Start Again
Yesterday Canadians went to the polls, cast their ballots, then waited to see how we would be governed. As with most things political, there was a lot of negativity. It's normal, but it doesn't have...
Creating Mobile Friendly Emails
Close to 70% of emails are opened on mobile devices. Are your email messages mobile-friendly? It's now a must-have. Here are a few tips on how to make your messages more mobile-friendly. 7 Simple...
Avoid Image-Only Messages
The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid...
Personalize Your Messages
Getting the best results from your email marketing campaign is your goal, right? That means you're going to use the best tools at your disposal. We talked about using email marketing software in...
Email Marketing Software
So you're going to market using email. Awesome! Would you like to be efficient, effective, and professional? Of course you do. That means you're going to want to use email marketing software...
Now in our 29th year in business, we are only taking on select new clients.
