The Useful Blog
Sabotaging Your Brand with Email
I cringe every time I see a business professional use an email address that is not of their brand. Every. Time. If a business has a website with its own domain, there is no valid excuse not to use...
What Happened to Web Traffic Solutions?
For the record, I have absolutely no idea. Web Traffic Solutions (WTS) was a Niagara web design company that was around until 2016 as far as I can tell. Looking at the archived versions of the site...
SEO Won’t Save You
"Huh? I thought you did SEO for a living? Why are you telling people not to do it?" There's on really simple reason I say this: because it's true in a lot of cases. For many businesses, SEO isn't...
Is This Legit? Spot the Phish
In today's installment of Is This Legit?, we're going to look at an email from Spotify and look for the cues that show this is a phishing attempt.I hope you learned something from the video. Please...
Where’s the Business Case for Embedding IG?
In the quest for social proof, I've been asked more often lately to embed Instagram feeds into client websites. For those of you unfamiliar with Instagram (IG or Insta for short), it is an app that...
Am I Making the Right Choice?
Humans are a complicated lot. We're told that we are unique, awesome, powerful individuals. You'd think that with all of us "living our truth" that we'd break free from the powerful bonds of social...
Your Email Will Be Suspended Forever
This phishing attempt is going around. It's obvious it's a phishing attempt, but I think it has the potential to fool people, so I'll break down what makes it obvious to me that it's bogus. From:...
Most of What You Do Online Doesn’t Matter As Much As You Think It Does
When it comes to the plethora of advertising and marketing choices available to you, most of them don't matter nearly as much as they would have you believe. "You're losing business because you...
Clear Your Browser Cache
I say this phase a lot, usually when I've made a change to a customer's website but they're not seeing it on their computer. What I hear a lot in return is "What is my browser cache?", followed...

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