The Useful Blog

For all you folks out there creating content, this post is for you. Today I'm talking about how to get more attention by using a technique called Content Atomization. I can't take credit for coining...

Yes, I know, we're almost half way through the month, but I'd still like to wish you a happy, healthy, safe and prosperous 2018! In my social media streams, I've been posting tips to help make it...

Coming up with ideas for new, relevant content that will appeal to your customers is one of the ongoing challenges of content marketing. My business coach Dennis O'Neill shared an idea with me that...

Remember MySpace? Yeah, it's sort of lost the social media spotlight to Facebook, but it's not dead. 28 million users still use it. That's more than Pinterest (at 25 million users). Is it dead? Not...

For small business owners, updating your website's probably not your first priority. I get it. I'm the same way. However, I'm here to remind you that updates are your friend for a number of reasons....

Your actions online matter. Every post, tweet, share, every opinion you express leaves a lasting impression about you and your business. As a business owner, your goal is to ensure the consequences...

You don't see large brands sabotaging their online marketing efforts. Messages are carefully vetted in order to preserve the brand image. Small business owners aren't nearly as careful about this,...