The Useful Blog

Business owners are always looking for ways to get an advantage online. With "all the good names" in the .com and .ca domains taken, it can be tempting to get a spiffy, short domain name using one...

I first heard this mentioned by search engine optimization expert Jerry West. He said if you're a business, you need to add "real world sh**" to your website. Things like your street address, names...

In 2023, there's no excuse. I attended an open house for a business referral network this week. Lots of people there, including one person who introduced himself as a marketing consultant with a...

. . . Social Media is NOT your website In my new line of work at KAATSU Canada (https://kaatsu.ca), I've purchased some strength testing equipment. The manufacturer sent an email with the following...

Well, this is a bit of a surprise. I didn't know I'd still be at it 25 years on. A quarter of a century gone by. Lots of money, blood, sweat, and tears invested over those 9130 days. So, yippee. I...

How often you send email is an important factor in whether your subscribers will stay or drop you like a hot potato. I just unsubscribed from a company's email list this morning. I usually don't...

I am a fan of the Divi theme from Elegant Themes. It's got a lot of features built in so you don't need to buy as many plugins to give your site the visual oomph you want. One thing it doesn't have...

I cringe every time I see a business professional use an email address that is not of their brand. Every. Time. If a business has a website with its own domain, there is no valid excuse not to use...

For the record, I have absolutely no idea. Web Traffic Solutions (WTS) was a Niagara web design company that was around until 2016 as far as I can tell. Looking at the archived versions of the site...