What we say about ourselves is often suspect. What others say about us is usually given more credibility. This means testimonials from happy customers are some of the best pieces of content you can share with the world. Two challenges. 1) You can't write them...

It almost goes without saying that some of the content you provide should be promoting yourself. Actually, everything you do promotes your business through showcasing your expertise. What I'm referring to is showcasing some special offer, sale, new product etc. as...

So you've been nominated for an award. Good for you! What a great opportunity to create some content for your online marketing program! The great thing about being nominated for an award is you don't actually have to win to talk about it. Just being nominated is good....