Close to 70% of emails are opened on mobile devices. Are your email messages mobile-friendly? It's now a must-have. Here are a few tips on how to make your messages more mobile-friendly.  7 Simple Tips to Make Your Email More Mobile Friendly Keep Subject Lines Short:...

The above graphic is what we received from a local chamber of commerce. This is an example of an image-only email message. When you want the most from your email marketing campaign, you should avoid creating these types of messages. 4 Reasons to Avoid Creating Image...

Getting the best results from your email marketing campaign is your goal, right? That means you're going to use the best tools at your disposal. We talked about using email marketing software in yesterday's post. Today we're going to discuss one of the best ways to...