The Useful Blog

It’s a Streak!

It’s a Streak!

I've been a long time reader of Seth Godin's blog and a consumer of his work. One of his suggestions was to blog daily. Sounds simple, but as I've been discovering, it's not. Today marks the 63rd...

SEO Basics: Software

SEO Basics: Software

As with anything tech-related, there are plenty of software options available for your search engine optimization efforts. There are also plenty of articles on other websites talking about each...

SEO Myths That Won’t Die

SEO Myths That Won’t Die

Just like a zombie rising from the dead, there are search engine optimization myths that should have died a long time ago. SEO professionals do their best to slay these myths but somehow they keep...

On Page SEO Basics: URL

On Page SEO Basics: URL

Let's go over some of the SEO best practices for the URL. Perhaps we should start by answering the question: What is a URL? URL is short for Uniform Resource Locator. Every webpage, document, video,...

On Page SEO Basics: Word Count

On Page SEO Basics: Word Count

Short and sweet? Long and verbose? What works best for SEO? The "official" word from Google is that the number of words on your page is not a ranking factor. Google is trying to provide their users...

Does Everyone Need SEO?

Does Everyone Need SEO?

This is a heretical viewpoint to some, but I'll share it anyway. SEO may not be the most important marketing investment your business can make. There are situations where SEO isn't appropriate. I...

On Page SEO Basics: ALT Text

On Page SEO Basics: ALT Text

ALT text is text you can add to your HTML code to describe an image textually.  You may hear them referred to as "alt Tags" (technically incorrect as they're not tags), "alt descriptions", or "alt...

On Page SEO Basics: Header Tags

On Page SEO Basics: Header Tags

What Are Headings? Why Use Them A heading is the larger-sized text on a webpage. For example, on this page the main header is "On Page SEO Basics: Header Tags". There can be many headings on a page....

On Page SEO Basics: Descriptions

On Page SEO Basics: Descriptions

Today we're talking about another somewhat misunderstood meta tag: the description. It's been a full decade since Matt Cutts, formerly of Google, announced that the meta description and meta keyword...

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