The Useful Blog
Ripples
Your actions online matter. Every post, tweet, share, every opinion you express leaves a lasting impression about you and your business. As a business owner, your goal is to ensure the consequences...
Calling Bullshit on Bullshit
You don't see large brands sabotaging their online marketing efforts. Messages are carefully vetted in order to preserve the brand image. Small business owners aren't nearly as careful about this,...
And So It Begins
Today's the day most of us find ourselves back in the office after a well-deserved holiday break. Welcome back! For your new year's pleasure, I present a few thoughts on what will be important to...
Businesses are NOT my Facebook Friends
I received yet another request from a business on Facebook to be a friend. Here are six reasons why I don't recommend businesses use personal profiles on Facebook to market themselves. It's against...
If You Fail to Plan, You Fail
If you're like most people, the excitement of setting up a website will cause you to enthusiastically plunge right into the project. This approach is why many businesses have failed to do well on...
How Simple Courtesy Can Help You Send Better E-Mail
If you've used an e-mail program, you've probably seen the CC: and BCC: options when you were addressing your message. If you've missed these things, you're missing out on some of the most effective...
Building Trust Online
(2019 Note: This article was written in 2000. Really. That being said, it's still relevant today. Just a reminder that some things don't change, no matter how the technology does.) According to...
Now in our 29th year in business, we are only taking on select new clients.
