The title tag is one of the most important bits of information on your webpage. Chances are you've never thought about it. Here's an explanation of what it is and why it's important.
Look at the top of this page. Right up at the top of the screen - above the browser's toolbar. If you're on the main page of the blog, you'll see the title: "The Internet Marketing Passioneer's Blog". There it is. Nothing special, right?
Wrong. Search engines love titles. If you look at the code of a webpage, the title will be right near the top, between the <title> and </title> tags. Search engines use the text in the title tag to determine the subject of a webpage. It's one of the most important things you can change on your website, aside from the obvious of having quality content.
I met with a client today whose website's homepage had a title of "index". No keywords. Just "index". When you consider the homepage is the main page of the website and is usually the page you want to show up in the search engines, it's important to have keywords in the title.
Make sure your website developer puts relevant keywords in your page title. Every page of your site should have a unique title. EVERY page.
If you need any assistance with adding titles to your website, I'm happy to help. Just contact me at your earliest convenience.