The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Doing good for everyone

Mark Kawabe - Friday, October 18, 2013

This might sound a bit hokey to you, but I believe it to be true.

When you do something good for yourself online, you often benefit others as well.

In this online world, most business owners have a sense they should be doing "more" online. They know they should be posting in social media, writing articles, blogging - doing "more". That elusive "more" is supposed to be something that benefits their business in some way. The hope for most is that their efforts will result in more readership, followers, exposure and ultimately, more business.

And yet, they don't do it.

This leads to much disappointment for everyone.

Yes. Everyone.

The reality is that if you put up a blog and ask people to read it, some people will read it. Some will even subscribe for updates. They have an expectation there will be more for them to read. Then they wait, and wait, and eventually they forget they signed up for your newsletter, blog, Facebook page etc. They are disappointed because they had an expectation you would provide them more. After all, you wouldn't have asked people to like your Facebook page if you weren't going to provide them with more value, would you? Of course not.

When you disappoint, you cause harm. You harm your brand. You harm your reputation. You tarnish or destroy the perceptions you've worked so hard to build up among your clients and your prospective clients. You make it less likely people will want to do business with you in the long run. All because you didn't do what you said you would do by choosing to set up a website, a blog, a social media account. Your inactivity in these areas can lead to inactivity in others.

The good news of course is that it's relatively easy to do something positive online. Share a great idea. Praise a client. Do something that will show you are active and engaged. When you demonstrate your engagement and dedication to your online presence, you are showing you care about yourself AND your current and prospective clients.

That's good for everyone : )

Which is it?

Mark Kawabe - Wednesday, February 15, 2012

Is your website an asset or a liability?

Why?

What are you doing to make it a better asset or less of a liability?

 

What's the Center of YOUR Online World?

Mark Kawabe - Thursday, December 15, 2011

I've gotten requests from people to join every conceivable social media platform. One person I know is probably involved in at least a dozen of them. When you're a person, that's fine, but if you're in business, is this the best approach?

The one thing many businesses have neglected in their rush to join social media sites is the one thing they have full control over: their own websites.

Think about this for a moment. Your business has its own brand, its own message, its own story. When you focus almost exclusively on Facebook, LinkedIn or any other platform, are you driving people back to your website?

Take the time to look at your website with fresh eyes. How many people are visiting? How many leads is it generating? How is it converting? 

Being involved in social media's a good thing, but it should be a part of your overall online strategy. Prospective clients are going to look beyond social media to learn about your business, and that means their next stop is your website.

Make sure your website's still doing its job. If your primary social media outlet shut down tomorrow, would you have created enough meaningful relationships through it that you would still be thriving? Perhaps this could be a resolution for the new year: make your website the center of your online world.