The Web For Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.

An easy way to harness the power of video

Mark Kawabe - Thursday, January 09, 2014

The most subscribed YouTube channel belongs to a Swedish fellow who goes by the handle PewDiePie whose video game commentaries have garnered his channel a whopping 19,960,159 subscribers.

Yes, you read that correctly. Close to 20 million people subscribe to this fellow's channel. Why? Because he's in a popular niche and he provides content that appeals to his subscribers.

Is there a way you can use video to reach people who would be interested in your niche? Probably, but most businesses don't use video at all. I think this is a mistake.

Videos are much easier to produce than ever before. YouTube provides a free and powerful platform for video distribution. The challenge for many remains the production of a video.

This is where the challenges become daunting for some people. The idea of sitting in front of a camera and delivering one's message is not universally regarded as a pleasant experience. Even if you're camera shy, there are ways to get your message out on video.

The method I'd like to talk about today uses screen recording software and a microphone to create a video you can upload to YouTube and embed on your website or blog. For simple tutorial videos I use a piece of software called Screencast-O-Matic. It captures what is showing on your screen as well as what you're saying. If you're not saying anything, you can add an audio overlay afterward. The video on this page was created using this method.

This is a relatively easy way to get a video onto YouTube. It's not high production value by any stretch of the imagination, but it's been viewed 1880 times as of today. Using video to get your name and personality out there and sharing your expertise in your niche can be done simply and inexpensively. All that's required is a good idea, some creativity and the willingness to share your knowledge and enthusiasm.

UBU = You Be You

Mark Kawabe - Thursday, September 09, 2010

I am always happy when new websites get launched because I enjoy helping clients on their internet marketing journeys. The website is just the start. The real work is getting people to visit.

So, I'm pleased to announce the launch of the new website for UBU Video Productions at

This is the site of my friend and colleague Mervin Wrighton. He has opened a business to pursue his passion of movie and video production and from what I see, he's off to a running start.

Merv has done two videos for me to date. The first was for Craig Bowman of Road to Recovery Natural Health and the second was for Catherine King, candidate for town council in Pelham. I'm happy with the process we went through to make them and my clients are happy with the videos that resulted.

Congratulations on your new site Merv!