The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Calling Bullshit on Bullshit

Mark Kawabe - Monday, October 02, 2017

Manure spreaders onlineYou don't see large brands sabotaging their online marketing efforts. Messages are carefully vetted in order to preserve the brand image. Small business owners aren't nearly as careful about this, but it might be in their best interests do pay more attention to what they post online. Here are some thoughts.

Credibility

Posting information that is demonstrably false or, at the very least can't be proven true will lead some people to question your judgement. After all, if you're not aware you're spreading lies, what else don't you know? Your credibility is one of your most valuable personal and business assets. You should be jealously protecting it.

Connection

Business is built on connections and a perception of shared values and trust. Posting information that's not true will lead people to trust you less. Every message you post has the potential to weaken or break the connections you've made with the people who choose to spend their time and money interacting with your business.

Small business owners are more connected with their customers and communities than big brand stores. If your personal social media presence is available to your customers and prospects, you may want to keep in mind the potential downsides posting erroneous information can bring. While nobody expects perfection, a simple fact-check before posting / re-posting / sharing a meme / infographic / statistic can be a serious credibility saver.

As a small business owner, you have enough issues to worry about. Lazy posting on social media can have unintended consequences for you when the information you're sharing is wrong, either by accident or design. Just remember: whatever you post is a reflection of you, which is in turn a reflection of your business. Accuracy matters.


Gettin' Out There - with Video!

Mark Kawabe - Monday, November 18, 2013

When I was starting out in business, I thought about getting a promotional video made. I quickly realized I'd never be able to afford it. At a cost of two thousand dollars for a two minute video, there was no way I could justify it. That was back in 1997, eight years before YouTube changed the game forever.

YouTube changed the video industry in two very important ways.

1) It democratized the distribution of videos. Anyone can upload a video and have it seen by millions. It's free to do this. Imagine what you would have had to do before to get your videos seen by millions before YouTube came along. People used to distribute business card sized CDs with videos. Remember those?

2) It lowered the quality threshold. If content was compelling enough, people will watch a video. The top 30 all-time watched videos on YouTube are mostly professionally-produced music videos from popular artists with huge fan bases. #5 is called "Charlie bit my finger - again!" and has been viewed 599,148,435 times (as of November 15, 2013). Don't ask me what's compelling about this . . .

Video engages people in a way that text can't. With a video of you, people see you, hear you and can see your body language. It's much more powerful than words on a screen. You don't have to be a movie star to make good videos. Just be you. With a little preparation, you can make an video that engages, entertains and builds rapport with your audience.

Also, notice I've added a video to this blog post. It says pretty much everything I wrote here, but it's in video. What will be remembered more? What are your thoughts on this? I'm curious, so please share your comments!