The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Doing good for everyone

Mark Kawabe - Friday, October 18, 2013

This might sound a bit hokey to you, but I believe it to be true.

When you do something good for yourself online, you often benefit others as well.

In this online world, most business owners have a sense they should be doing "more" online. They know they should be posting in social media, writing articles, blogging - doing "more". That elusive "more" is supposed to be something that benefits their business in some way. The hope for most is that their efforts will result in more readership, followers, exposure and ultimately, more business.

And yet, they don't do it.

This leads to much disappointment for everyone.

Yes. Everyone.

The reality is that if you put up a blog and ask people to read it, some people will read it. Some will even subscribe for updates. They have an expectation there will be more for them to read. Then they wait, and wait, and eventually they forget they signed up for your newsletter, blog, Facebook page etc. They are disappointed because they had an expectation you would provide them more. After all, you wouldn't have asked people to like your Facebook page if you weren't going to provide them with more value, would you? Of course not.

When you disappoint, you cause harm. You harm your brand. You harm your reputation. You tarnish or destroy the perceptions you've worked so hard to build up among your clients and your prospective clients. You make it less likely people will want to do business with you in the long run. All because you didn't do what you said you would do by choosing to set up a website, a blog, a social media account. Your inactivity in these areas can lead to inactivity in others.

The good news of course is that it's relatively easy to do something positive online. Share a great idea. Praise a client. Do something that will show you are active and engaged. When you demonstrate your engagement and dedication to your online presence, you are showing you care about yourself AND your current and prospective clients.

That's good for everyone : )