The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Can canned be better than fresh?

Mark Kawabe - Wednesday, November 06, 2013

Yesterday was one of those days. I didn't spend much productive time near a computer. I think we've all had one of those days.

Most people in the world wouldn't have noticed, except for those who have been reading my blog of late. There's been a post every day for a couple of weeks. I'm not beating myself up that my "streak" has been broken, but by the same token, if your intent is to post every day it can be a challenge when you get a day that doesn't lend itself to blogging.

What to do?

Easy. Plan ahead.

I have advised my clients for years that they should have a week's worth of blog posts (or more) prepared in advance. This way they can schedule the release of new material using their blog software's built-in scheduling features. Doing this eliminates any pressure one might feel when working on a daily publishing schedule.

Some people might think of this as a "canned" response. To me, it's practical and worthwhile doing. There's no point castigating yourself for missing a day. Making yourself feel bad or unworthy over something as minor as a day not blogged isn't beneficial to anyone - but there are people who will do just that.

Take it easy. Be compassionate to yourself. Think ahead and plan for the possibilities that a day may go by where you don't blog. Be prepared. If you have a full week of posts scheduled to run, you can go without writing for several days if you want to. It's up to you.

Besides, your writing and ideas probably won't go stale in a week - and they'll be fresh for your readers. That's the wonderful thing about ideas. They don't spoil and have a wonderfully long shelf life : )

A tip: I took today's photo at a sushi restaurant a year or so ago. Sometimes you'll have photos that are perfect for use in social media settings. You can save time and money by using your own instead of purchasing stock images.

Do You Know Your Sushi?

Mark Kawabe - Monday, March 22, 2010

My dad's a 2nd generation Japanese Canadian. As you might suspect about a guy with this heritage who grew up on the west coast, he knows when his fish is fresh and he knows his sushi. He reminds me that the word "sushi" means "vinegared rice". "Su" is vinegar, "shi" is rice. Pretty simple stuff.

Most restaurants that serve sushi don't have any discernable taste of rice vinegar in their rice. My dad comments that they're not really serving sushi - it looks like it, but you can taste the difference. Most people haven't a clue this is even an issue.

That's the way it seems to be for almost everything these days. We can look at something and think we know what it is - like sushi - but really, we don't have a clue whether we're getting the real deal or something that looks like it. Seeing all the happy people chowing down on sushi in the local all-you-can-eat sushi restaurants, it makes you wonder why it's important. After all, people are happy not knowing the truth, aren't they?

It's gotta be tough to be a trained sushi chef in this world of cheap sushi. These chefs spend years learning their craft. They make the honest-to-goodness product. That's great, but the average consumer doesn't know enough about their craft or the product. The all-you-can-eat sushi places are hopping while the restaurants that sell the more expensive authentic product have empty seats.

Does this sound vaguely like your market? It should. As entrepreneurs we face this dilemma every day. Somewhere, somebody is offering something similar to your product or service for less money. Your challenge is to communicate your value powerfully to the people who will actually care about what you have to offer.

No matter how well you know your sushi, if your market doesn't know what goes into real sushi you need to get to work educating them about the product. What makes your tuna roll better than the one at the all-you-can-eat place? Why does it make a difference that you use snapper instead of the cheaper tilapia? When prospective customers know why you offer more value than your competition you'll get more business. Without education your prospects can't make an informed decision.

The internet gives all businesses access to the same tools but the tools are meaningless unless you can communicate your value clearly and effectively. If you're not doing this now, you can get started right away by looking at your existing marketing and comparing it with your competition's. See how they are communicating their message and look for ways you can improve yours. Keep looking with a critical eye at your approach and over time you'll come up with ways to make your message stand out from the crowd.

Start now.