The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


Always Asking Questions

Mark Kawabe - Monday, January 04, 2016

Asking questions about your website's a good ideaI'm a curious kind of person. Things that interest me don't always interest other people, but that's okay. To each their own.

For you business-minded folks with websites, there are a few things you should be curious about. They're called "statistics".

<shudder>

Yes, I know. Looking over your website visit stats isn't always exciting, but it's something you should be doing regularly.

Wait - you ARE looking at them, aren't you?

If you are (or aren't), here are a few things to consider.

  1. Number of visits: obvious.
  2. Bounce rate: how many people come to a page of your website from somewhere else (like a search engine or a link from another site) and then leave after only looking at that one page.
  3. Conversion rate: how many people contact you or buy something as a result of interacting with your website. To properly track this, you need to be asking questions of everyone you do business with for the first time. Something simple, like "where did you hear about us" or "why did you choose to deal with us".

These are some of the many important statistics you should be aware of when thinking about your website. If you're not looking at your stats, you could be missing a huge opportunity.

If you need some help with looking at your statistics or getting started with tracking, please give me a call. I hope you're as curious about your website's stats as I am!

Turning the Online Monster into your Servant

Mark Kawabe - Thursday, July 25, 2013

Websites. 1000 social media websites. Blogs. YouTube. SEO. There are thousands of ways to market online. What's a business to do? Here are some tips on how to turn the online monster you've created (or are thinking of creating) into your servant.

Plan

When managing your online presence seems overwhelming, it's probably because you didn't plan. If you don't know where you're going, you'll have no idea if you're getting there or not. Fortunately, you can change this whenever you want.

Implement

This is where many people start - they start doing before planning. If this sounds like you, take a deep breath, back away from your monitor and take some time to plan your activities. Make a schedule. Define your goals. Then work on making them happen.

Social media sites make it easy to implement. Slap up a post or a picture or comment and voila! You're done! But how do you know it's what's most beneficial?

Websites or other corporate social media tools that are not current demonstrate a failure to implement. Most businesses can improve in this area. My business included.

Measure

Do you know how many people read your last Facebook post? Did anyone like them? Do you know who they were? How did that Facebook post compare to the previous one - and the one before it?

How about your site traffic? Is it up or down from last month? How about your search engine rankings?

Not measuring the results of online activities means you're shooting at targets without knowing you've hit them. This is why many business owners say marketing online doesn't work for them. They or their staff don't measure the results they get.

Analyze, Study & Plan Again

So you've planned, implemented and measured. Can things be improved? Of course they can. Take what you've done and build on it to make it better.

If you don't know HOW to make it better, you're in luck. There are at least a few million pages of online advice (including this one) on how to improve every aspect of your online presence.

If you've read my earlier blog posts, you'll know this stuff isn't rocket science. It's "common sense" - but we all know how prevalent that is these days. I came across a website just before writing this post that proudly exclaimed their latest news on the homepage - except it was from 2011. When the primary purpose of a website is to create confidence about doing business with you, how does something like that benefit your business?

Most "problems" with websites and online marketing are solved by following the steps above. If you don't have time or patience to follow the prescription, then feel free to call "Dr. Mark" at 905-227-6667. I'd be happy to help you manage your online marketing needs so you don't have to.

Do you measure?

Mark Kawabe - Thursday, February 16, 2012

And how?

Do you rely on statistics from your ISP to know how your website is performing?

In my opinion, most of the stats I've seen from ISPs are useless.

It doesn't take much to install Google Analytics. It's free.* It measures most of the things you need to know about your site's performance.

Do you have it installed? If not, you can have it installed today. In most cases it should take around 15 minutes by an experienced website developer. Budget 30 minutes if you call someone unfamiliar with your website to do the job.

 

*Free: depends on your perspective. There is no financial cost to use Google Analytics. However, you do give Google information about your website's performance. Whether that matters to you or not is up to you.