If there's one thing I enjoy, it's finding out that "common knowledge" is often wrong.
I made green tea for some dinner guests the other day. I'm 3rd generation Japanese Canadian. One of my guests is 1st generation. Her observations on the deficiencies in my tea making skills were eye-opening.
The next part of the evening the consisted of re-making the tea using her method. The result? Better tasting tea. No bitterness. I learned something about my tea cups, my tea pot and even my pouring method. In short, I am now a better green tea maker.
Of course, the "common knowledge" about how to make green tea in Canada rates about a 0 out of 10 compared to the average Japanese person's knowledge. I suppose this makes sense, but it certainly boggles the mind that despite this knowledge deficiency, green tea is very popular in Canada.
A parallel in my work life is the application of social media for the average business owner. There is a significant deficiency of knowledge about social media marketing. Despite this, it's been widely adopted under the pretense that the "common knowledge" says you absolutely HAVE TO have a social media presence.
So, millions of business owners and entrepreneurs post and tweet and blog while drinking their sub-par green tea. Fascinating stuff, this common knowledge. I'll be introducing a new seminar to help raise people's social media marketing skill levels.