The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


The Importance of Regularity

Mark Kawabe - Friday, February 24, 2012

No, I'm not talking about bodily functions. Well, maybe not directly : )

Regularity online helps improve the health of your online presence. Makes it more effective. Makes it stand out. You become special by being regular when those around you are not.

Seth Godin's blog had its 4000th post back in November 2011. Seth posts every day. Now THAT'S regular. His blog has been rated the #1 blog in the world written by a single individual.

How's that for building credibility?

The better part of it - his ideas often go viral. That's probably because he has great ideas. Do you have great ideas to share? Then get them out there! That's what blogs are for!

Regular doesn't have to mean daily. It can be once a week or once a month. Whatever your schedule, define it and stick to it. I'm working on a schedule of posting on weekdays.

The nice thing about blog software is you can queue up posts and have them released on a regular basis. You could theoretically have a year or two's worth of posts ready to roll.

Whatever you do, be regular.

Have a happy Friday!

P.S. If you didn't know, I teach Kendo (Japanese Fencing). I'm doing a fundraiser tomorrow and I would appreciate your support. Here's the link with information. http://kendoniagara.com/1000-cut-challenge.asp

How Wrong Can You AFFORD to Be?

Mark Kawabe - Thursday, May 19, 2011

As usual, another inspiration based on Seth Godin.

Seth talks about "the privilege of being wrong". Most of us can be wrong. We're not in life and death struggles that are going to kill us TODAY.


In business, you're in a life and death struggle that will kill you EVENTUALLY if you don't "do the right things".


Of course, whatever you're doing today is "the right thing", isn't it? What makes it right? Is it because it's comfortable? Free / inexpensive? Easy?


This probably isn't a revelation to anyone, but if it's easy, free or comfortable, then it's probably not the "right thing" to be doing, unless you have the systems in place in your business so that things that USED TO  be uncomfortable, expensive or difficult are now the opposite.


Take writing. It's hard work - initially. Over time, you will improve. Sure, there will be peaks and valleys, but over time your writing ability will increase and it will become easier.


The "common knowledge" is that content is king online (another post on that later...) so "the right thing" to be doing is to create content - and that usually means writing. MOST people have a hard time with this, so MOST people don't do it - because their business won't fail TODAY if they put off writing until tomorrow.


My point (and Seth's) is that you have the luxury of failing. One day though, if your business is close to going down the tubes, it will be too late or inappropriate to experiment with your online marketing. You might as well start now, while you have the luxury of getting it wrong. Experiment. Get it right - and you'll never have to worry about your business failing in the first place.