So now that you've woken up early . . . (see previous blog post) . . . what are you going to write about?
This is where many people get stuck. Even after the morning coffee's kicked in it can be challenging to think of something worthwhile to say. What to do?
Thankfully, there are easy solutions. My tip: read something from someone else in your industry. Then write about a topic of interest you find there.
Are you "cheating" by doing this? By talking about a topic that's perhaps been widely discussed already, aren't you taking the "easy way out"? Will people think you're not a great thinker?
Frankly, I think the above statements are a wonderful form of self-sabotage.
Remember: You are an expert in your field. Your readers are not. It doesn't matter if you're in hospitality, retail or technology. The likelihood is your readers have not thought much about what you're writing about. Or, if they have, you're hopefully reinforcing beliefs and perspectives they already have, and you're doing it with your fresh perspective.
You don't have to be completely innovative and creative on your own to provide value to your readers. Take inspiration from others to keep yourself inspired and to inspire others. It's challenging enough to write. Finding ways to make the process easier on you is going to be beneficial to you and those you're writing for.