Websites. 1000 social media websites. Blogs. YouTube. SEO. There are thousands of ways to market online. What's a business to do? Here are some tips on how to turn the online monster you've created (or are thinking of creating) into your servant.
When managing your online presence seems overwhelming, it's probably because you didn't plan. If you don't know where you're going, you'll have no idea if you're getting there or not. Fortunately, you can change this whenever you want.
This is where many people start - they start doing before planning. If this sounds like you, take a deep breath, back away from your monitor and take some time to plan your activities. Make a schedule. Define your goals. Then work on making them happen.
Social media sites make it easy to implement. Slap up a post or a picture or comment and voila! You're done! But how do you know it's what's most beneficial?
Websites or other corporate social media tools that are not current demonstrate a failure to implement. Most businesses can improve in this area. My business included.
Do you know how many people read your last Facebook post? Did anyone like them? Do you know who they were? How did that Facebook post compare to the previous one - and the one before it?
How about your site traffic? Is it up or down from last month? How about your search engine rankings?
Not measuring the results of online activities means you're shooting at targets without knowing you've hit them. This is why many business owners say marketing online doesn't work for them. They or their staff don't measure the results they get.
Analyze, Study & Plan Again
So you've planned, implemented and measured. Can things be improved? Of course they can. Take what you've done and build on it to make it better.
If you don't know HOW to make it better, you're in luck. There are at least a few million pages of online advice (including this one) on how to improve every aspect of your online presence.
If you've read my earlier blog posts, you'll know this stuff isn't rocket science. It's "common sense" - but we all know how prevalent that is these days. I came across a website just before writing this post that proudly exclaimed their latest news on the homepage - except it was from 2011. When the primary purpose of a website is to create confidence about doing business with you, how does something like that benefit your business?
Most "problems" with websites and online marketing are solved by following the steps above. If you don't have time or patience to follow the prescription, then feel free to call "Dr. Mark" at 905-227-6667. I'd be happy to help you manage your online marketing needs so you don't have to.