The most subscribed YouTube channel belongs to a Swedish fellow who goes by the handle PewDiePie whose video game commentaries have garnered his channel a whopping 19,960,159 subscribers.
Yes, you read that correctly. Close to 20 million people subscribe to this fellow's channel. Why? Because he's in a popular niche and he provides content that appeals to his subscribers.
Is there a way you can use video to reach people who would be interested in your niche? Probably, but most businesses don't use video at all. I think this is a mistake.
Videos are much easier to produce than ever before. YouTube provides a free and powerful platform for video distribution. The challenge for many remains the production of a video.
This is where the challenges become daunting for some people. The idea of sitting in front of a camera and delivering one's message is not universally regarded as a pleasant experience. Even if you're camera shy, there are ways to get your message out on video.
The method I'd like to talk about today uses screen recording software and a microphone to create a video you can upload to YouTube and embed on your website or blog. For simple tutorial videos I use a piece of software called Screencast-O-Matic. It captures what is showing on your screen as well as what you're saying. If you're not saying anything, you can add an audio overlay afterward. The video on this page was created using this method.
This is a relatively easy way to get a video onto YouTube. It's not high production value by any stretch of the imagination, but it's been viewed 1880 times as of today. Using video to get your name and personality out there and sharing your expertise in your niche can be done simply and inexpensively. All that's required is a good idea, some creativity and the willingness to share your knowledge and enthusiasm.