The Web For Business.com Blog

Internet marketing observations, perspectives, tips and tricks for your education and enlightenment.


What Does Saturday Mean to You?

Mark Kawabe - Saturday, October 15, 2011

Everybody loves the weekend, or at least the concept of it. I don't have stats to prove it, but I have a gut feeling that the majority of people work at least one day on a weekend.

If you're an entrepreneur, weekends and weekdays often blur together.

I know I get some of my best work done on weekends, but I also enjoy taking the time off. My family also likes having me around. What's an entrepreneur to do?

My suggestion to entrepreneurs who are online: think about scheduling your email marketing campaigns to run on weekends..

Email marketing research shows higher clickthrough rates on Saturdays and Sundays. The theory behind this statistic is that people are more relaxed on weekends and tend to actually read instead of skim their emails and have more disposable time to learn more about the subject of the message - so they click the links and visit the website.

So, what are you doing this weekend? Enjoy!